Paco is CBO (Chief Barking Officer) for Life’s Pure Balance. Paco’s mission is to be a voice for those who are “most often” not heard or do not have a part in deciding the health of their environment (most notably our children and our pets). He scrutinizes products for safety, effectiveness, and eco-friendliness. Life’s Pure Balance products that earn Paco’s Seal of Approval are Earth-friendly and toxin-free.

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