The earth is flat! What? Wait a minute!

 

The earth is flat was a common misconception in the Middle Ages. Many scholars believed this to be false, yet individuals like Galileo were punished when he went public with his demonstrations to the contrary. News Flash: Fake news was in existence even in the Middle Ages!

So, you might ask why am I writing about misconceptions or might I suggest MYTHS. It’s because this issue plays out every day in the grocery store, especially when we are doing product demonstrations. Our original market studies identified three “MYTHS” about washing your fruits and vegetables. People would consistently say one of the following

  1. “None of that stuff works, it’s just a waste of money.”
  2. “That stuff just puts more chemicals on my produce.”
  3. “I wash mine with plain water and it is just as clean.”

So, we wash grapes in grocery stores using our Fruit and Vegetable Wash to demonstrate product performance. People stop, eat, comment, and buy. A common conversation goes like this:

Customer: “WOW, these grapes are really good, what kind are they? I think I will get some.”
Demonstrator will quickly say: “The reason these grapes taste so good is because they have been washed with Earth’s Natural Fruit and Vegetable wash. You see they are really, really clean! If you want grapes to taste this good at home you need to take this wash home with you.”

I want you to imagine the look and reactions we receive. Is this what Galileo experienced?

In the end it’s all good, we are challenging a norm that has been in place a long time. Our MYTH BUSTER program is designed to help potential customers try our product risk free. We guarantee that our wash, when compared to any other washing method, will leave your produce cleaner, crispier and tastier. If we don’t we will give you a full refund. It’s a way to cut through all of marketing and sales information and test the product yourself. We can do this because we have laboratory and customer field test data that backs up our program.

So here’s my ask.

Join our Myth Buster program. Try our product. Compare the results. We feel confident in saying that your produce will taste better than any other method of washing produce!

#cleanercrispertastier

 


Upcoming Myth Buster Demos:

Monday, October 15th, 11-1 New Hope Hy-Vee   www.facebook.com/events/294849731242283/

Friday, October 19th, 11-1 Brooklyn Park Hy-Vee   www.facebook.com/events/363442040865635/

Saturday, October 20th, 10-12pm Lakeville Hy-Vee   www.facebook.com/events/292326071590836/

Sunday, October 21st, 10-12pm Eagan Hy-Vee   www.facebook.com/events/327124207836597/

Wednesday, October 24th, 10-12pm Robbinsdale Hy-Vee   www.facebook.com/events/1837536476361006/

Saturday, October 27th, 10-12pm Brooklyn Park Hy-Vee   www.facebook.com/events/2319866244752747/

Sunday, October 28th, 10-12pm New Hope Hy-Vee   www.facebook.com/events/271385156827122/

Meet Green Gene in person!!!

October 16th 6-7:30pm at The Fruit & Veggie Event, Hosted by Wellness Renaissance and Regus Duluth www.facebook.com/events/1092160380943227/

October 18th, 3:30-5:30pm Association of Nutrition & Foodservice – 2018 MN Fall Conference: www.anfponline.org/events-community/chapters/chapter-pages/minnesota/home

Recipe for washing fruits and vegetables

Earth’s Natural Fruit and Vegetable wash cleans bio films, dirt, wax, pesticides, pathogens and anti-microbial wash residues off the surface of your produce, using a process that does not damage even the tenderest produce, leaving it clean and refreshingly tasty. It should be the FIRST thing you do prior to eating or cooking your produce.

Makes 1 bowl / 1 gallon of wash water

1 medium sized bowl – the typical popcorn bowl works great

1 – 8 or 16 oz bottle of Earth’s Natural Fruit and Vegetable wash

1 gallon (approximately) Tap water – can be from your faucet or water from store

Small brush – for scrubbing root vegetables like potatoes / carrots / beets

Measuring spoon if using 8 oz bottle

Shake wash concentrate prior to using

  1. Place 1 tsp wash solution into mixing bowl, if using 8 oz bottle
  2. Place 2 pumps of solution into mixing bowl if using 16 oz bottle, making sure the pump is primed 1st
  3. Put water into bowl, fill to level that will cover your produce
  4. Place produce into bowl, making sure it is submersed
  5. Leave produce in wash water for a minimum of 2 minutes, can sit in wash water up to several hours, not to exceed 8 hours
  6. Drain wash water
  7. Fill bowl with clean water, making sure produce is thoroughly rinsed
  8. Drain rinse water
  9. Use salad spinner if washing loose leaf produce like spinach or lettuce

Your produce is ready to eat!

*** Notes

  1. Effective washing requires you to wash and rinse, just like your laundry
  2. If you have hard water it will require a bit more wash solution
  3. This is a “no residue” wash solution, meaning regardless of how much concentrate you use, rinsing the produce will remove it!

Watch our video on our YouTube channel ..

Shop now at fruitandveggiewash.com                                               #cleanercrispiertastier

Testing the Myth. Compare for Yourself!

Every 16 oz bottle of Earth’s Natural Fruit and Vegetable Wash has a copy of our myth buster test on the label.

We placed this information on the label because we realized that when it comes to washing your fruits and vegetables we realized several things:

1st People do not believe in washing … they’ve tried it before and couldn’t tell any difference

2nd Washing with water is good enough .. so say hundreds of potential customers

This told us one very important fact … most of us are skeptical when faced with a claim that sounds too good to be true … people want it to work, but have been disappointed soooo many times.

Our guarantee was created to help answer this skepticism. Along with the Myth Buster Test we initiated a money-back guarantee …

It is my firm belief that any and all forms of produce that is washed with my produce wash will be cleaner and taste better than the same produce washed using your current method, whatever it is!

CLEANER …. CRISPIER …. TASTIER ….

Shop now at fruitandveggiewash.com

Cleaning Your Kitchen Has Never Been Easier

It’s Easy Bein’ Green with These Healthy and Delicious Green Smoothies!

There may still be white snow on the ground, but it’s never too cold to bring some green into your diet. Green smoothies make fast, easy, and nutritious snacks or meals. People who regularly drink green smoothies report having more energy and even weight loss. Here are some of my favorite green smoothie recipes. Keep these in mind for St. Patrick’s Day treats, too!

The Simple Green Smoothie Formula

Simple Green Smoothies has got the green smoothie down to just a three-step formula. Remember 2+2+3: 2 cups of leafy greens, 2 cups of liquid base, and 3 cups of ripe fruit.

Simple Green Smoothie

The Kick Booty Kale Smoothie

Well-Plated by Erin came up with this butt-kicking recipe that takes just five minutes to make. The pineapple, banana, and honey add sweetness to the kale and tart Greek yogurt.

Kick Booty Kale Smoothie

Not Enough? Here are 50 More Recipes!

Can’t get enough green smoothies? Here are 50 more recipes to try from Skinny Mom. Make a new one each week, and these will last you until next February.

50 Green Smoothies

You’ve gone green at home and the workplace with Life’s Pure Balance, now green up your diet with these delicious green smoothies. For more green tips, contact me today.

Here’s to breathing easy and living life to the fullest!

Gene Wood, Life’s Pure Balance