The earth is flat! What? Wait a minute!

 

The earth is flat was a common misconception in the Middle Ages. Many scholars believed this to be false, yet individuals like Galileo were punished when he went public with his demonstrations to the contrary. News Flash: Fake news was in existence even in the Middle Ages!

So, you might ask why am I writing about misconceptions or might I suggest MYTHS. It’s because this issue plays out every day in the grocery store, especially when we are doing product demonstrations. Our original market studies identified three “MYTHS” about washing your fruits and vegetables. People would consistently say one of the following

  1. “None of that stuff works, it’s just a waste of money.”
  2. “That stuff just puts more chemicals on my produce.”
  3. “I wash mine with plain water and it is just as clean.”

So, we wash grapes in grocery stores using our Fruit and Vegetable Wash to demonstrate product performance. People stop, eat, comment, and buy. A common conversation goes like this:

Customer: “WOW, these grapes are really good, what kind are they? I think I will get some.”
Demonstrator will quickly say: “The reason these grapes taste so good is because they have been washed with Earth’s Natural Fruit and Vegetable wash. You see they are really, really clean! If you want grapes to taste this good at home you need to take this wash home with you.”

I want you to imagine the look and reactions we receive. Is this what Galileo experienced?

In the end it’s all good, we are challenging a norm that has been in place a long time. Our MYTH BUSTER program is designed to help potential customers try our product risk free. We guarantee that our wash, when compared to any other washing method, will leave your produce cleaner, crispier and tastier. If we don’t we will give you a full refund. It’s a way to cut through all of marketing and sales information and test the product yourself. We can do this because we have laboratory and customer field test data that backs up our program.

So here’s my ask.

Join our Myth Buster program. Try our product. Compare the results. We feel confident in saying that your produce will taste better than any other method of washing produce!

#cleanercrispertastier

 


Upcoming Myth Buster Demos:

Monday, October 15th, 11-1 New Hope Hy-Vee   www.facebook.com/events/294849731242283/

Friday, October 19th, 11-1 Brooklyn Park Hy-Vee   www.facebook.com/events/363442040865635/

Saturday, October 20th, 10-12pm Lakeville Hy-Vee   www.facebook.com/events/292326071590836/

Sunday, October 21st, 10-12pm Eagan Hy-Vee   www.facebook.com/events/327124207836597/

Wednesday, October 24th, 10-12pm Robbinsdale Hy-Vee   www.facebook.com/events/1837536476361006/

Saturday, October 27th, 10-12pm Brooklyn Park Hy-Vee   www.facebook.com/events/2319866244752747/

Sunday, October 28th, 10-12pm New Hope Hy-Vee   www.facebook.com/events/271385156827122/

Meet Green Gene in person!!!

October 16th 6-7:30pm at The Fruit & Veggie Event, Hosted by Wellness Renaissance and Regus Duluth www.facebook.com/events/1092160380943227/

October 18th, 3:30-5:30pm Association of Nutrition & Foodservice – 2018 MN Fall Conference: www.anfponline.org/events-community/chapters/chapter-pages/minnesota/home