Differentiate Yourself from Your Competition by Going Green

Does your gym use green cleaning products?One of the biggest challenges in a competitive industry is defining what separates you from the rest of the pack. It can be difficult to uncover the unique benefits or features they offer their clients. Often, these differentiators come from unexpected places. They can even be found in the products you keep in your cleaning supply cabinet.

A Not-So-Green Scenario

Take a moment to imagine that you’re working out at your favorite gym. You just finished a circuit on the weight machines and worked up quite a sweat. You need to wipe down the equipment you used. You grab the spray bottle of disinfectant and a paper towel. You’re not sure what’s in the bottle, but you smell bleach, despite the strong floral fragrance that fills the air.

The disinfectant leaves a slight film on the vinyl, but you figure it must be better than leaving your sweat behind. You toss the paper towel in the trashcan on your way to the locker room. In a few minutes, another gym goer takes your spot on the weight machine circuit. In shorts and a yoga top, her skin comes into contact with the vinyl you just wiped down. The cloud of fragrance still lingers as she huffs through her workout. Later, she wonders why her eyes are watering and where her headache came from. Must be pollen in the air, she thinks. She doesn’t realize these are common side effects of the chemicals in conventional cleaning products.

A Green Scenario

Now, imagine you’re at your favorite gym and just finished your weight machine circuit. But instead of grabbing a spray bottle full of bleach and other harmful chemicals, you grab a bottle of an all-natural disinfecting product. Its fresh citrus scent isn’t just for show. It comes from citrus fruit and thyme, both powerful disinfectants and deodorizers. You wipe down the vinyl with a paper towel, which you then toss into a bin marked “compost only.” When the next gym goer takes a seat at the machine, she barely notices the citrus smell. Her head and eyes stay clear.

If Your Company’s Gone Green, Promote It

Most people don’t think about the products their fitness centers, boarding kennels, or even their own workplaces use to clean equipment. But with a little education, companies that use green products can turn this choice into a competitive advantage. More than half of surveyed consumers say they would pay more—sometimes significantly more—for a product that is environmentally friendly.

So how do you get the word out about your sustainable choices? Add verbiage to your print and online advertising that alerts readers and users to your use of green products. Include a page on your website explaining your commitment to sustainability. Add special signage at your business to show customers you’re concerned about their safety and the environment. Hold sustainability events to educate your customers about how to find and use natural cleaning products.

The products you stock your supply cabinet with can set you apart from your competition. For more information on switching your conventional cleaning products to natural ones, contact me today!

Here’s to breathing easy and living life to the fullest!

Gene Wood, Life’s Pure Balance

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